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The service was later made available on Android smartphones and tablet computers. Services ĭuring its initial launch in February 2015, Neon was available on computers, iPhones, iPads and televisions that supported AirPlay. In addition, the streaming service announced that it was also introducing a cheaper $12.99 basic subscription service. In mid July 2022, Neon confirmed that it would be raising the price of its standard streaming service to $17.99 a month and its annual plan to $179.99. In mid April 2021, Sky announced that it would be raising the price of its Neon streaming service to $15.99 a month, citing a growth in subscribers for its streaming services and declining revenue from its Sky Box subscriptions.

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Sky TV also reported that the number of subscribers to its streaming services including Neon, Sky Sport Now, and RugbyPass had increased from 196,000 in the 2020 half year to 352,000 in the 2021 half year as a result of the COVID-19 pandemic in New Zealand.

Sky confirmed that one third of former “hard-bundled” Lightbox subscribers were using Neon. On 23 February 2021, Sky reported that its total subscriber base for all of its services and platforms had risen to 990,000 including 154,000 former Lightbox subscribers, who had continued using Neon. Neon responded that it would address those issues. Following the merger, there were reports about technical glitches including users being unable to log into the app and the absence of the watchlist feature.

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The revamped streaming service allows users to stream on two devices, download films and shows onto devices, rent movies, and create user profiles. On 7 July, Sky formally merged the two streaming services, with the Lightbox app being revamped as Neon. Existing Spark customers can receive a NZ$9.95 discount. The merged service retained the Neon brand but continues to use Lightbox's interface and incorporates content drawn from both Neon and the old Lightbox. In mid-June 2020, Sky announced that Lightbox would be merged into Neon, with Lightbox app being replaced by a Neon app on 7 July 2020. On 11 June, Neon experienced technical difficulties that caused users to be locked out of the app. In mid December 2019, Sky announced that it would be purchasing Lightbox with the intention of merging Neon and Lightbox into one combined streaming service in 2020. In mid December 2019, Sky announced that it would be purchasing Spark New Zealand's streaming service Lightbox. The survey found that 59% used TVNZ OnDemand, 29% used Sky TV, 56% used Netflix, and 18% used Lightbox. In October 2019, a Horizon Research survey found that 7% of more than 1,000 New Zealanders surveyed used Neon. In September 2019, Neon replaced these two packages with a combined television and movies package for NZ$13.95 a month in order to compete with Netflix, Lightbox, and Amazon Prime Video. In August 2018, Neon launched an additional TV-only subscription package worth $12 a month. When Neon first launched in 2015, it only offered a TV and Movies package worth $20 a month. In October 2016, a Roy Morgan poll found that 22,000 New Zealanders subscribed to Neon, which was outranked by the rival streaming services Netflix (264,000) and Spark New Zealand's Lightbox (128,000). Neon's February launch was timed to compete with the US-based streaming service Netflix, which launched in New Zealand in March 2015. Sky had originally planned to launch Neon in 2014 but was delayed by systems bugs.

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When Neon was first launched, Sky offered a 30-day free trial period for Neon, with normal subscriptions costing NZ$20 a month. In February 2015, Sky launched its Neon streaming service to allow New Zealanders to stream a range of HBO television shows including Game of Thrones, Crossbones, and True Blood.

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